We are told that buying a diamond is an "ancient tradition." It's actually a marketing campaign launched in 1938 by De Beers to save their monopoly.
They hired N.W. Ayer to "hack the human operating system" by gifting rings to Hollywood stars (creating artificial social proof) and inventing the "2 Month Salary" rule to shame men into spending more.
It is one of the most successful mass-psychology operations in history. I broke down the original documents and strategy [Link to video]
Posted by appdatee
6 Comments
I thought it was a display of affection!
who says its an ancient tradition?
by the way, the 2 month salary thing came later it crept up
Yup. Its a fairly new trend pushed upon us for the sake of greed , like most other things in this godforsaken world thatvseems to revolve around fuckin money….
Idc 💅💍
Blasphemer!