Frida (often referred to as Frida Baby or Fridababy) is a popular parenting and healthcare brand. The company’s motto is “From delivery to boogers, butts and beyond!”.
Image 1 shows a baby with snot on his face.
Image 2 is a post by the company’s CEO, Chelsea Hirschhorn.
The last image is the company’s website page presenting its staff. After the controversy, it got deleted.
3 Comments
Image number 5.. that’s one of theirs? What the heck
This marketing strategy is disturbing to put it lightly.. it’s one thing to innuendo, but on a baby brand???
Just completely inappropriate. They need to read the room, apologize, and rebrand.