Publishers file police report against Mark Zuckerberg over fake adverts

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  1. Some machine translated key points from the article:

    > The publishers’ organisation Utgivarna is now taking the step of reporting Meta’s CEO Mark Zuckerberg to the police, the board writes in a press release. The reason is the spread of scam advertisements which, according to the organisation, exploit both journalists and media houses – and defraud private individuals of large sums of money.

    > Utgivarna have long tried to get Meta to stop the ads, but despite several meetings, the company has not taken any measures that have helped, the board writes.

    > β€˜It is astonishing that one of the world’s largest and most profitable companies is allowed to earn huge sums of money by continuing to facilitate crime that severely affects innocent people, without taking sufficient measures to stop it,’ says James Savage, chairman of Utgivarna, in the press release.

    > Reuters has revealed that advertisements linked to fraud accounted for ten per cent of Meta’s revenue last year. At the same time, the Swedish Financial Supervisory Authority shows that 5,000 Swedes lost a total of half a billion Swedish kronor in a short period of time through fraudulent advertisements.

    > The complaint concerns fraud, aiding and abetting fraud, and preparation for fraud. The organisation also points to violations of the law on names and images in advertising, as well-known media personalities are used as bait without their consent. The plaintiffs in the complaint are TV4 presenters Anna Brolin and Olof Lundh, and Karin Mattisson from SVT.

    > They also report the trademark infringement committed by the fraudulent advertisements when they use logos from Swedish media without permission.

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