Columbia Sportswear offers Flat Earthers the keys to the company in new ad – if they can find the supposed edge of the planet, they can win everything the company owns

Building on its Engineered for Whatever brand platform, Columbia Sportswear has released a new campaign that continues the brand’s tongue-in-cheek marketing strategy. Titled Expedition Impossible, it features a surprise call-out by Columbia’s CEO, targeted at the Flat Earth community.

Developed in partnership with adam&eveDDB, who recently worked with the brand to launch its new platform, this latest release takes the tomfoolery one step further. In a short campaign video, the company’s leader Tim Boyle makes a tantalising offer to conspiracy theorists all around the world who believe the Earth is flat: if they can find the supposed edge of the planet, they can win everything the company owns.