Coupang hit with record 624.7 billion won fine by Korean regulator over privacy violations

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  1. 1. Summary

    South Korea’s data protection regulator has imposed a record 624.7 billion won (US$410 million) fine on e-commerce giant Coupang, along with an additional 16.8 million won penalty, for privacy violations in the watchdog’s biggest-ever sanction against a Korean or foreign conglomerate.
    The regulator also found that Coupang had unlawfully collected and saved the user activity records of around 11.17 million users. 

    2. How is this related to the sub

    (1) The limitation of the US soft power: Trump administration fully mobilized to shield Coupang, an American e-commerce giant, from consequences including the suspension of economic and security talks with Korea. But Korean government gave a large fine as predicted, showing the limitation of the US soft power.

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