Wildberries is Russia’s equivalent of Amazon, but is also a key part of Russia’s military supply chain with soldiers unable to get basics like acceptable body armor and boots from the military and so buying much of their equipment via Wildberries. Ukraine has started targeting them in the last couple of weeks. Apparently the campaign is so effective that Wildberries is close to bankrupcy, may even bankrupt the banks that are financing them, and has even stopped their sellers from withdrawing any of their profits.
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There are plenty of stories related to Wildberries for example:
* [Ukraine strikes set fire to ‘Russia’s Amazon,’ marking the 7th attack on chain suspected of supplying Moscow’s military](https://nypost.com/2026/07/25/world-news/ukraine-strikes-set-fire-to-russias-amazon-marking-the-7th-attack-on-chain-suspected-of-supplying-moscows-military/)
* [Videographer sent flying after Ukrainian kamikaze drone explodes overhead during Wildberries warehouse attack in Russia (Video)](https://nypost.com/video/videographer-sent-flying-after-ukrainian-kamikaze-drone-explodes-overhead-during-wildberries-warehouse-attack-in-russia/)
Wildberries is Russia’s equivalent of Amazon, but is also a key part of Russia’s military supply chain with soldiers unable to get basics like acceptable body armor and boots from the military and so buying much of their equipment via Wildberries. Ukraine has started targeting them in the last couple of weeks. Apparently the campaign is so effective that Wildberries is close to bankrupcy, may even bankrupt the banks that are financing them, and has even stopped their sellers from withdrawing any of their profits.