Coca Cola Removes Ties with Usher Amid PDiddy Scandal – Weeks After Announcing New Partnership

SS: September 18th – Billboard USA Announced major partnership with Usher and Coca Cola. Less than a month later, the partnership is seemingly severed and all evidence of it being removed. Directly after the PDiddy allegations and scrubbed tweet history

Usher & Tyla Join 2024 Coke Studio Artist Lineup – “We’re thrilled to welcome two of our favorite artists, Usher and Tyla, to our incredible 2024 lineup,” Josh Burke, the Coca-Cola Company’s global head of music and culture marketing, said in a statement. “This year Coke Studio offers unparalleled access to exclusive content and experiences that can’t be found anywhere else. We’ve partnered with both Usher and Tyla to create something special for their fans, and we’re sure that they will love what we have in store for the rest of 2024.”
Promotional material and articles flood the media and news.

“Being part of this year’s Coke Studio lineup is both an honor and an opportunity to engage with my fans through the power of music,” Usher says in a statement. “Partnering with Coca-Cola to bring these experiences to life is exciting, and I can’t wait for fans to join us in the magic we’re crafting together.””

[https://www.billboard.com/music/music-news/usher-tyla-coke-studio-artist-lineup-2024-1235777506/](https://www.billboard.com/music/music-news/usher-tyla-coke-studio-artist-lineup-2024-1235777506/)

Weeks later, said major beverage giant removes all items affiliated with a particular artist. This includes internal promotions, marketing material, blog articles, social media posts, including all current and past references on Coke Studio’s website and social channels. Remnants can be found scattered all across the internet but only on external news and media agencies.

Are these items related ? Coincidence?

September 24th
Usher claims he was hacked after all his X posts suddenly disappeared amid PDiddy arrest scandal.

[https://fortune.com/2024/09/22/usher-deletes-tweets-x-sean-combs-diddy-arrest-pink-social-media/](https://fortune.com/2024/09/22/usher-deletes-tweets-x-sean-combs-diddy-arrest-pink-social-media/)

Ushers coke photoshoot evokes the same white dressed ritual as the pdiddy dress in white parties

sure. separate yourself from the man about to go down – or there’s a very good chance he will – along with diddy. it’s good business. fuck soft drinks anyway tho. poison.