The tiktok ban is in part designed so as to shift market share to Meta(instagram reels)

To me it seems to coincidental that Mark Zuckerberg begins shifting his public persona just in time for a us tiktok ban, potentially creating 100+ million users who will be looking for something else, in this case instagram reels. According to this article, Meta paid a private firm to undermine public opinion of tiktoks parent company and tiktok itself. Im sure other companies were involved too but meta likely stands to gain the most. It also aligns with Zuckerberg making certain changes to moderation and staffing policy to align more with Musk and X. Just throwing thoughts on a page perhaps someone smarter than me could make it more coherent.