Vice President Kamala Harris' campaign this week began trying to persuade a surprise group of voters: Fox News viewers. While Fox News is known for its conservative coverage, its viewers — particularly during the daytime — are more ideologically diverse, and the Harris team wants to reach them.
The Harris campaign on Wednesday began running four spots on the network, a Fox News spokesperson confirmed to Axios. The ads are largely positive about Harris' life, a sharp contrast with the network's often-critical programming about her. The Biden campaign ran Fox News ads in 2023 to counterprogram the first GOP primary debate, as Semafor reported.
The new buy is part of a much larger, more expensive battle between the Harris and Trump campaigns to define Harris in the first weeks after she became the nominee. The vast majority of the ads are about Harris as the Trump team tries to blunt her momentum and the Harris team is attempting to keep it going, according to an Axios review.
The Harris campaign directed Axios to a memo from senior leadership earlier this week about its large ad buy in August.
"It is precisely through efforts like this that we will break through a crowded media environment early and make clear the choice and stakes of this election for the voters who will decide it," principal deputy campaign manager Quentin Fulks said.
Posted by John3262005
2 Comments
I’m surprised they even allow them to run. I always assumed Fox News wasn’t set up to actually make money.
Good. Many Fox News viewers actually show up to vote. And, afai can tell it’s the most popular news channel to just be “on” at like a restaurant, bar, waiting room (in non-coastal progressive areas).