China’s weak job market stirs boom-era nostalgia on social media

Posted by Agonanmous

2 Comments

  1. >Dwindling job and income prospects in China are fuelling intense social media chatter about the fashion and culture of the country’s high-growth period 20 years ago, in what analysts describe as a way to express discontent about the economy without attracting censorship.

    >The hashtag phrase “beauty in the time of economic upswings,” often accompanied by early 2000s pictures of celebrities wearing bright clothes and make-up or music videos and TV ads from that period, surged in social media mentions over the summer just as 12.2 million university students graduated.

    >They entered one of the most challenging job markets in decades – pandemic years aside – as the world’s second-largest economy grapples with higher U.S. trade tariffs, deflation, industrial overcapacity and sluggish domestic consumption.

    >While China is growing at roughly 5% this year, analysts describe it as a dual-speed economy, with manufacturing and exports running strong, while households struggle. The current pace is half of that from the 2001-2010 decade.

    >”The economy has its cycles, but youth doesn’t come twice,” a social media user wrote on a widely-shared post on the topic.

    >China’s ruling Communist Party exerts a high degree of control over domestic media and social media in the name of safeguarding social stability and preventing the spread of rumours and fake news.

    >Reports and public discussions on what the Party considers as sensitive are routinely removed from the internet, including views critical of the economy and any veiled criticism of policymakers.

    >Xiao Qiang, the founder of U.S.-based China Digital Times, which tracks China censorship, says the topic’s popularity “poses a challenge to the authorities mainly because it uses everyday symbols, such as make-up and fashion, to subtly express dissatisfaction with economic decline and life pressure.”

    >”It creates a collective atmosphere of nostalgia and indirect criticism,” Xiao said. “It can quietly erode public confidence in the official economic narrative.”

    >The content is “awkward” for censors, says Xiao, as most users share opinions over the aesthetics of China’s recent past and express positive emotions.

Leave A Reply