President Donald Trump said Tuesday at a Cabinet meeting that he wants to rebrand his "one big beautiful bill" after he persuaded Republicans to call it that.
The move comes as the legislation remains unpopular in polls, including a recent Pew Research Center poll, with both parties agreeing it will be a major issue in the 2026 midterm elections.
"Last month, in a landmark achievement, I also proudly signed the largest working-class tax cuts in American history. So the bill that — I’m not going to use the term 'great, big, beautiful' — that was good for getting it approved, but it’s not good for explaining to people what it’s all about," Trump said. "It’s a massive tax cut for the middle class."
The remark represents an admission from Trump that the name he chose for his signature domestic legislation has shortcomings. Some Republicans have lamented that it doesn't convey anything about the bill's contents and therefore makes it harder to sell.
Trump highlighted the bill’s tax deduction for tips, which the White House and GOP have focused on as they seek to improve public perception of the legislation. Some Republican strategists have already been pushing for a rebrand, calling it the “Working Family Tax Cuts” law.
One Democratic strategist working on 2026 races responded to Trump's comments on Tuesday: "lol."
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Donnie’s Demented Debt Disaster – D^4