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    1. chrismireya on

      During the late 1980s, the *New York Times* pushed a change from Republicans as “blue” states to Republicans as “red” states. The 1980 election and 1984 election showed a sea of blue states because Reagan won 47 and 49 states respectively in those elections.

      With this in mind, the NY Times editorial board didn’t like Reagan’s narrative that the push by Big Government Democrats for even bigger government control was akin to socialism. Socialism is represented by red flags. So, they wanted to coerce other media outlets to follow their lead and streamline a rebranding of election maps. They switched the Republicans from BLUE to RED to ease up with the “red is socialism” connotation.

      According to one insider, they also wanted to link the Republicans with the colors of the Confederate flag (i.e., red background).

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