Apple was listening to you, zipping your pants.

So… for a long time there is a debate. Are your devices listen to us constantly to target ads? Always when that question appears we have shit ton of people explaining how many metrics is generated just by usage of our phone, that's not possible and not fiseable for company to do it, we serve all info subconsciously in multiple ways.

That's true, we do it. Apparently it's not enough. Apple just settled a lawsuit for (only? Sic…) 95mil about siri activating herself without interaction and then serving targeted ads based on your conversations.