$8.49 for JUST the burger. C'mon. Really?

I suddenly started thinking how cheap these make their other expensive burgers look. Then I had the epiphany: it's not a product that's designed to sell, it's a product designed to change the perception of their menu prices. This is deep psychological stuff.

And you know damn well they employee psychologists.

Friends, I tell you that the the Big Arch exists only to manipulate price perception. These C-suite bastards and their employed psychologists have this all mapped out.

Posted by happyluckystar

8 Comments

  1. deepseamercat on

    You ever heard of marketing and pr? The boys show how it fundamentally works pretty well, especially storm front

  2. Has anyone ate one yet? I definitely have not, just wondering how tastes? This is definitely a marketing event to sell a (probably) shitty sandwich for close to $9

  3. lost_at_sea27 on

    I mean thats why they use the color yellow, because it makes you hungry. Of course they have psychologists employed.

  4. Yeah well their CEO pretty much destroyed that dream right?

    Imagine buying one now… literally everyone who sees you with a Big Arch is going to make fun of you because of the sad video.

    At least the CEO was honest. We all knew CEOs don’t eat their own food, but seeing it was a nice confirmation.

    I’d respect him if he weren’t CEO of McDonald’s lmfao.

  5. BarbarousRelic on

    Is it a rehashed Big N’ Tasty?

    If this is a rebranding, albeit poorly executed, of what Value looks like in a Meal, NGL, I’m bigsad about it.

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